The dairy industry has seen almost a 20% decline in sales for the past year of 2019. It is because people are becoming aware of the atrocities that are committed by dairy in the name of profit. And they are becoming aware that cow’s milk is specially formulated for calves to become 900 pound cows. And humans were never meant to drink it. Which is why it is so hard for us to digest. Especially the lactose. And also because there are now available so many healthy and better tasting plant based milks.